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Volkswagen Hong Kong
Seasonal Workshop Campaign for Showroom
Introducing the New Global Branding
Approach for 2021
The Brief
Having increased overall brand recognition for refreshing brand voice. Our focus was to bespoke a series of illustrations for the new car models.
Solution
We created an umbrella concept for the products comprising main car models that share an eye-catching graphic style and colour scheme – so customers can instantly recognise them as part of the brand.
Tag
Phone wallpaper design | Tee design |
Pin design | Illustrations
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